{"id":16190,"date":"2018-01-26T11:31:49","date_gmt":"2018-01-26T10:31:49","guid":{"rendered":"https:\/\/www.radioking.com\/blog\/?p=16190"},"modified":"2018-12-03T16:29:38","modified_gmt":"2018-12-03T15:29:38","slug":"10-facons-dameliorer-votre-audience-avec-les-notifications-push","status":"publish","type":"post","link":"https:\/\/fr.radioking.com\/blog\/10-facons-dameliorer-votre-audience-avec-les-notifications-push\/","title":{"rendered":"10 fa\u00e7ons d&rsquo;am\u00e9liorer votre audience avec les Notifications Push"},"content":{"rendered":"<p>Disponible avec toutes nos offres mobiles les <a href=\"https:\/\/www.radioking.com\/on\/knowledgebase\/962\/Tout-savoir-sur-les-Notifications-Push.html\" target=\"_blank\" rel=\"noopener\">Notifications Push<\/a> sont ces petits messages que vous pouvez envoyer \u00e0 vos auditeurs<!--more--> <strong>directement sur leur portable<\/strong>, mais comment tirer parti au maximum de ce formidable moyen de communication ? Voici notre guide pour tout savoir sur les Notifications Push.<\/p>\n<h2><strong><span style=\"color: #81b71a;\">Quand envoyer des notifications Push ?\u00a0<\/span><\/strong><\/h2>\n<ul>\n<li>Il est imp\u00e9ratif de ne <strong>pas trop envoyer <\/strong>de notification \u00e0 vos auditeurs, \u00e0 la longue ces derniers pourraient se lasser. La r\u00e8gle d&rsquo;or \u00e9tant d&rsquo;envoyer une notification <strong>quand vous avez vraiment quelque chose \u00e0 partager<\/strong>.<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\">Astuce<\/span> : Avec le <a href=\"https:\/\/www.radioking.com\/mobile\/#\/app\/\" target=\"_blank\" rel=\"noopener\">Manager Mobile<\/a> vous avez la possibilit\u00e9 de <strong>programmer vos notifications,<\/strong> pratique les week-ends.<\/p>\n<ul>\n<li>Pr\u00e9venez vos auditeurs d&rsquo;un <strong>direct sp\u00e9cial.<\/strong>\u00a0Faites leur comprendre qu&rsquo;ils sont en train de louper quelque chose.<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\">Ex<\/span> : [EN LIVE] Direct exceptionnel avec notre invit\u00e9 jusqu&rsquo;\u00e0 20h30.<\/p>\n<h2><span style=\"color: #81b71a;\"><strong>Quels types de notifications envoyer ?<\/strong><\/span><\/h2>\n<ul>\n<li>Envoyez<strong> des messages de motivations<\/strong> \u00e0 vos auditeurs pour les r\u00e9veiller durant votre matinale.<\/li>\n<li><span style=\"font-size: 1rem;\">Annoncer <strong>le premier live d&rsquo;un nouvel animateur<\/strong> avec un message est une bonne fa\u00e7on de l&rsquo;int\u00e9grer.<\/span><\/li>\n<li><strong style=\"font-size: 1rem;\">Vous organisez un jeu-concours sur votre radio<\/strong><span style=\"font-size: 1rem;\"> ? Voil\u00e0 une super occasion de pr\u00e9venir vos auditeurs directement sur le<\/span><span style=\"font-size: 1rem;\">ur smartphone !\u00a0<\/span><\/li>\n<li>Pourquoi ne pas envoyer <strong>des citations inspirantes<\/strong> \u00e0 vos auditeurs ?<\/li>\n<\/ul>\n<h2><strong><span style=\"color: #81b71a;\">Comment ?\u00a0<\/span><\/strong><\/h2>\n<ul>\n<li>Votre message doit \u00eatre le plus accrocheur possible pour donner envie de vous \u00e9couter. <strong>Soyez court et pr\u00e9cis<\/strong>. Vous pouvez utiliser les crochets pour r\u00e9sumer le sujet de votre notification.<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\">Ex<\/span> : [DIRECT] On passe vos d\u00e9dicaces.<\/p>\n<ul>\n<li>Donnez envie \u00e0 vos auditeurs d&rsquo;ouvrir votre application, <strong>cr\u00e9ez du contenu<\/strong> sur celle-ci et invitez-les \u00e0 venir le consulter.<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\">Ex<\/span> : D\u00e9couvrez notre interview avec l&rsquo;\u00e9toile du rap sur notre Appli.\u2b50<\/p>\n<ul>\n<li>N&rsquo;h\u00e9sitez pas \u00e0 ins\u00e9rer des \u00e9mojis dans vos notifications,<strong> soyez proche de vos auditeurs.<\/strong><\/li>\n<\/ul>\n<h2><span style=\"color: #81b71a;\"><strong>\u00c0 qui envoyer ses Notifications Push ?<\/strong><\/span><\/h2>\n<ul>\n<li>Le Manager Mobile vous donne la possibilit\u00e9 de<strong> cibler pr\u00e9cis\u00e9ment vos auditeurs<\/strong>. Un concert se pr\u00e9pare \u00e0 Nantes ? Envoyez une notification \u00e0 tous vos abonn\u00e9es de Loire Atlantique !<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-16198 alignleft lazyload\" data-src=\"https:\/\/fr.radioking.com\/blog\/wp-content\/uploads\/2018\/01\/Capture-d\u2019e\u0301cran-2018-01-24-a\u0300-13.00.31-1.png\" alt=\"\" width=\"1250\" height=\"685\" data-srcset=\"https:\/\/b3213589.smushcdn.com\/3213589\/wp-content\/uploads\/2018\/01\/Capture-d\u2019e\u0301cran-2018-01-24-a\u0300-13.00.31-1.png?lossy=0&amp;strip=1&amp;webp=1 1250w, https:\/\/b3213589.smushcdn.com\/3213589\/wp-content\/uploads\/2018\/01\/Capture-d\u2019e\u0301cran-2018-01-24-a\u0300-13.00.31-1-300x164.png?lossy=0&amp;strip=1&amp;webp=1 300w, https:\/\/b3213589.smushcdn.com\/3213589\/wp-content\/uploads\/2018\/01\/Capture-d\u2019e\u0301cran-2018-01-24-a\u0300-13.00.31-1-768x421.png?lossy=0&amp;strip=1&amp;webp=1 768w, https:\/\/b3213589.smushcdn.com\/3213589\/wp-content\/uploads\/2018\/01\/Capture-d\u2019e\u0301cran-2018-01-24-a\u0300-13.00.31-1-640x351.png?lossy=0&amp;strip=1&amp;webp=1 640w, https:\/\/b3213589.smushcdn.com\/3213589\/wp-content\/uploads\/2018\/01\/Capture-d\u2019e\u0301cran-2018-01-24-a\u0300-13.00.31-1-1240x680.png?lossy=0&amp;strip=1&amp;webp=1 1240w, https:\/\/b3213589.smushcdn.com\/3213589\/wp-content\/uploads\/2018\/01\/Capture-d\u2019e\u0301cran-2018-01-24-a\u0300-13.00.31-1-860x471.png?lossy=0&amp;strip=1&amp;webp=1 860w, https:\/\/b3213589.smushcdn.com\/3213589\/wp-content\/uploads\/2018\/01\/Capture-d\u2019e\u0301cran-2018-01-24-a\u0300-13.00.31-1-680x373.png?lossy=0&amp;strip=1&amp;webp=1 680w, https:\/\/b3213589.smushcdn.com\/3213589\/wp-content\/uploads\/2018\/01\/Capture-d\u2019e\u0301cran-2018-01-24-a\u0300-13.00.31-1-500x274.png?lossy=0&amp;strip=1&amp;webp=1 500w, https:\/\/b3213589.smushcdn.com\/3213589\/wp-content\/uploads\/2018\/01\/Capture-d\u2019e\u0301cran-2018-01-24-a\u0300-13.00.31-1-400x219.png?lossy=0&amp;strip=1&amp;webp=1 400w, https:\/\/b3213589.smushcdn.com\/3213589\/wp-content\/uploads\/2018\/01\/Capture-d\u2019e\u0301cran-2018-01-24-a\u0300-13.00.31-1-200x110.png?lossy=0&amp;strip=1&amp;webp=1 200w, https:\/\/b3213589.smushcdn.com\/3213589\/wp-content\/uploads\/2018\/01\/Capture-d\u2019e\u0301cran-2018-01-24-a\u0300-13.00.31-1-50x27.png?lossy=0&amp;strip=1&amp;webp=1 50w\" data-sizes=\"(max-width: 1250px) 100vw, 1250px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1250px; --smush-placeholder-aspect-ratio: 1250\/685;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-16198 alignleft\" src=\"https:\/\/fr.radioking.com\/blog\/wp-content\/uploads\/2018\/01\/Capture-d\u2019e\u0301cran-2018-01-24-a\u0300-13.00.31-1.png\" alt=\"\" width=\"1250\" height=\"685\" srcset=\"https:\/\/b3213589.smushcdn.com\/3213589\/wp-content\/uploads\/2018\/01\/Capture-d\u2019e\u0301cran-2018-01-24-a\u0300-13.00.31-1.png?lossy=0&amp;strip=1&amp;webp=1 1250w, https:\/\/b3213589.smushcdn.com\/3213589\/wp-content\/uploads\/2018\/01\/Capture-d\u2019e\u0301cran-2018-01-24-a\u0300-13.00.31-1-300x164.png?lossy=0&amp;strip=1&amp;webp=1 300w, https:\/\/b3213589.smushcdn.com\/3213589\/wp-content\/uploads\/2018\/01\/Capture-d\u2019e\u0301cran-2018-01-24-a\u0300-13.00.31-1-768x421.png?lossy=0&amp;strip=1&amp;webp=1 768w, https:\/\/b3213589.smushcdn.com\/3213589\/wp-content\/uploads\/2018\/01\/Capture-d\u2019e\u0301cran-2018-01-24-a\u0300-13.00.31-1-640x351.png?lossy=0&amp;strip=1&amp;webp=1 640w, https:\/\/b3213589.smushcdn.com\/3213589\/wp-content\/uploads\/2018\/01\/Capture-d\u2019e\u0301cran-2018-01-24-a\u0300-13.00.31-1-1240x680.png?lossy=0&amp;strip=1&amp;webp=1 1240w, https:\/\/b3213589.smushcdn.com\/3213589\/wp-content\/uploads\/2018\/01\/Capture-d\u2019e\u0301cran-2018-01-24-a\u0300-13.00.31-1-860x471.png?lossy=0&amp;strip=1&amp;webp=1 860w, https:\/\/b3213589.smushcdn.com\/3213589\/wp-content\/uploads\/2018\/01\/Capture-d\u2019e\u0301cran-2018-01-24-a\u0300-13.00.31-1-680x373.png?lossy=0&amp;strip=1&amp;webp=1 680w, https:\/\/b3213589.smushcdn.com\/3213589\/wp-content\/uploads\/2018\/01\/Capture-d\u2019e\u0301cran-2018-01-24-a\u0300-13.00.31-1-500x274.png?lossy=0&amp;strip=1&amp;webp=1 500w, https:\/\/b3213589.smushcdn.com\/3213589\/wp-content\/uploads\/2018\/01\/Capture-d\u2019e\u0301cran-2018-01-24-a\u0300-13.00.31-1-400x219.png?lossy=0&amp;strip=1&amp;webp=1 400w, https:\/\/b3213589.smushcdn.com\/3213589\/wp-content\/uploads\/2018\/01\/Capture-d\u2019e\u0301cran-2018-01-24-a\u0300-13.00.31-1-200x110.png?lossy=0&amp;strip=1&amp;webp=1 200w, https:\/\/b3213589.smushcdn.com\/3213589\/wp-content\/uploads\/2018\/01\/Capture-d\u2019e\u0301cran-2018-01-24-a\u0300-13.00.31-1-50x27.png?lossy=0&amp;strip=1&amp;webp=1 50w\" sizes=\"(max-width: 1250px) 100vw, 1250px\" \/><\/noscript><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a href='https:\/\/fr.radioking.com\/application-mobile-radio-creer' class='eckosc eckosc_button font_alt eckosc_button_size_extra large eckosc_button_position_inline eckosc_button_rounded' style='background-color:#81b71a;' ' data-color='#81b71a'>Cr\u00e9ez votre application sur iOS et Android<\/a>\n<h2><strong><span style=\"color: #81b71a;\">Pour aller plus loin<\/span><\/strong><\/h2>\n<p>Tout savoir sur les Notification Push : <a href=\"https:\/\/www.radioking.com\/on\/knowledgebase\/962\/Tout-savoir-sur-les-Notifications-Push.html\" target=\"_blank\" rel=\"noopener\">le tutoriel<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Disponible avec toutes nos offres mobiles les Notifications Push sont ces petits messages que vous pouvez envoyer \u00e0 vos auditeurs<\/p>\n","protected":false},"author":60,"featured_media":16221,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[588],"tags":[],"_links":{"self":[{"href":"https:\/\/fr.radioking.com\/blog\/wp-json\/wp\/v2\/posts\/16190"}],"collection":[{"href":"https:\/\/fr.radioking.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fr.radioking.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fr.radioking.com\/blog\/wp-json\/wp\/v2\/users\/60"}],"replies":[{"embeddable":true,"href":"https:\/\/fr.radioking.com\/blog\/wp-json\/wp\/v2\/comments?post=16190"}],"version-history":[{"count":19,"href":"https:\/\/fr.radioking.com\/blog\/wp-json\/wp\/v2\/posts\/16190\/revisions"}],"predecessor-version":[{"id":19068,"href":"https:\/\/fr.radioking.com\/blog\/wp-json\/wp\/v2\/posts\/16190\/revisions\/19068"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fr.radioking.com\/blog\/wp-json\/wp\/v2\/media\/16221"}],"wp:attachment":[{"href":"https:\/\/fr.radioking.com\/blog\/wp-json\/wp\/v2\/media?parent=16190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fr.radioking.com\/blog\/wp-json\/wp\/v2\/categories?post=16190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fr.radioking.com\/blog\/wp-json\/wp\/v2\/tags?post=16190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}